Alexandra Friedman’s green thumb was nurtured at a young age, tending to gardens alongside her grandmothers. From berry picking to collecting chicken eggs, her fascination with growing and cultivating blossomed early on, sparking a lifelong passion.

After college, Alex deepened her love of gardening while helping her mother-in-law, Susan, nurture a vibrant biodynamic garden teeming with tomatoes, basil, cucumbers, and peonies. Her journey took an exciting turn when she discovered the joys of seed starting in the bustling landscape of New York City.

Despite the limits of apartment living, Alex found that her charming apartment with east-facing windows and radiators beneath them was the perfect environment for her plants to thrive. Her greenery flourished, allowing her to donate seedlings to community gardens across the city. She even transformed her Upper East Side terrace into a flourishing raised-bed garden before transitioning from city life to suburban bliss in Greenwich, Connecticut.